About Fermenting Change
Most information about the three-tier system is created by wholesalers and regulators in an attempt to defend the system. This information almost never describes the system’s faults or explains the way it harms the entire. Nor do these informational resources note how the system is built and sustained almost entirely to line the wholesalers’ pockets. Fermenting Change is an effort to balance the scales by offering the industry and interested consumers an alternative to this well-worn story.
About Tom Wark
Tom Wark is a 30-year veteran of the alcohol industry. Since 1990 he has worked as a marketing and media relations consultant and for the past 20 years has worked as an advocate for consumers and for reform of the alcohol regulatory system. In 2007 he began serving as the executive director of the National Association of Wine Retailers Wark is also a well-known commentator on the business of alcohol. He began writing Fermentation in 2004 and has since published more than 3,700 posts on the subjects of alcohol regulation, the business of alcohol, and the media. He is the author of the book, Fermenting Change, which is the inspiration for this website. He lives in Salem, Oregon with his wife Kathy, son Henry George and Louis B Shrimperton III, a small, happy Italian Greyhound.
